Canadian Marketing Association

Overview

Busy professionals today increasingly demand more flexibility when it comes to their learning. They want easy, intuitive training that allows them to maintain and upgrade their skills, attain important professional certifications and remain abreast of the latest techniques and trends. They also want to access that training from any location and at any time of the day. As Canada’s #1 marketing association, the Canadian Marketing Association (CMA) represents Canada’s leading business sectors and all marketing disciplines, channels and technologies. CMA’s 425+ corporate members include Canada’s leading organizations from the CBC and Canadian Tire to Google, TD Bank Group and Manulife. The organization is Canada’s largest marketing association educator, with 6,000+ attendees joining CMA’s events and educational programming annually. CMA’s online courses offer practicing marketers an interactive learning environment with case studies, video instruction and integrated discussion boards. Courses are rigorous, including multiple assignments, participation, and final assessments. Upon successful completion, students are awarded their certificate which counts towards the Certified Marketing Specialist™ Designation.

CHALLENGE

  • Limited flexibility with current LMS cut-off opportunities for program expansion and new learning paths (self-paced learning)
  • Non-intuitive: “not a slick interface”

CAPABILITIES

  • Intuitive interface
  • Enterprise scalability
  • Sandbox capability
  • Mobile-friendly
  • Mobile app

RESULT

  • Dramatic improvement in learner Net Promoter Score
  • Highest-ever satisfaction rating received in pilot semester
  • Immediate and positive feedback from instructors on intuitive nature of the system

Services

BrightSpace
Mobile

Industry

Association
Professional

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