Insights

With accelerated adoption of cloud-based operations, union members and staff will increasingly come to expect the same level of accessibility and flexibility within their unions as they do with companies they interact with in other aspects of their daily lives. Unions that do not meet modernization expectations risk losing member and staff confidence.

Increased usage of digital tools by society/union members means heightened importance of digital communication to engage members.

The pandemic increased employees’ reliance on technology for communication, relationship building, and day-to-day tasks.